Behind The Brand
NICOLE LYNNE CHETCUTI, FOUNDER AND CREATOR OF YUMÉ HAIRCARE™ HAS BEEN BEHIND THE CHAIR SINCE FEBRUARY 2005, GRADUATING FROM CARSTEN INSTITUTE NYC. IN HER ALMOST 20 YEAR CAREER, SHE HAS BEEN AN ENTREPRENEUR FOR 12 YEARS. NICOLE PRIDES HERSELF ON TAKING RISKS, FINDING SOLUTIONS, AND GOING AGAINST THE GRAIN WHEN IT COMES TO BUSINESS. IT IS THIS GRIT FOR UNTAPPED POTENTIAL SHE OBTAINS THAT ALLOWS HER TO SEE BEYOND THE HORIZON OF OPPORTUNITY AND CREATE BUSINESSES JUST LIKE YUMÉ HAIRCARE™.
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SHE SHIFTED HER FULL SERVICE SALON COMPLETELY IN APRIL 2018 TO REBRAND AS A SPECIALIZED HAIR EXTENSION SALON, BRANCH. THIS IS WHAT ALLOWED HER TO SEE HOW IMPORTANT EXTENSION HAIRCARE ACTUALLY IS AND THE OBSOLETE MARKET FOR EXTENSION HAIRCARE PRODUCTS.
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Nicole Lynne Chetcuti
FOUNDER & CEO
Our Why Behind Yumé Hairecare
NICOLE'S LOVE OF EXTENSIONS IS WHAT BROUGHT HER TO BRIDGE THE GAP OF NON EXISTENT HAIRCARE SPECIFICALLY FOR HAIR EXTENSIONS. THE NEED FOR MORE MOISTURE, NUTRIENTS, AND SCALP CLEANSING WAS APPARENT, BUT VERY LIMITED IN GENERAL HAIRCARE LINES. THIS IS WHERE YUMÉ ("DREAM" IN JAPANESE) WAS BORN. SHE KNEW SOMETHING NEEDED TO BE OFFERED IN THE EXTENSION HAIRCARE MARKET AND SHE ADDED AN INCREDIBLE SOLUTION FOR PEOPLE WHO WANT THEIR "DREAM HAIR" TO STAY IN IT'S OPTIMAL CONDITION.
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SHE TRULY UNDERSTANDS THE INVESTMENT IN OBTAINING EXTENSIONS AND WANTED TO EXTEND HER LOVE OF THIS SERVICE BY PROVIDING A SOLUTION FOR BETTER HAIR EXTENSION HAIRCARE.
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EACH PRODUCT CONTAINS VITAL KEY INGREDIENTS THAT ARE INFUSED WITH VITAMINS, NUTRIENTS, AND DENSE IN BOTANICAL EXTRACTS TO AID IN THE EXTENSION HAIR'S STRENGTH, MOISTURE, AND OPTIMAL HEALTH. YUMÉ HAIRCARE™ ISN'T JUST ANOTHER SHAMPOO AND CONDITIONER. THESE PRODUCTS ARE PRODUCED FOR YOUR DREAM HAIR TO HAVE IT'S DREAM HAIRCARE. DRENCHED IN RICH, LUSH INGREDIENTS THAT WILL GIFT YOU GOOD HAIR DAYS, DAY AFTER DAY.
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WITH HAIRCARE LINES THAT NOTICEABLY TARGET A "PROBLEM" AREA WITHIN SOMEONE'S OWN NATURAL HAIR; IE, LACK OF VOLUME, FRIZZ, CURLS, CORRECTING DAMAGE BY REPAIRING, OR MOISTURE FOR CHRONICALLY DRY HAIR; THERE WASN'T A HAIRCARE LINE THAT PROVIDED SOLUTIONS FOR EXTENSIONS. HAIR EXTENSIONS DO NOT NEED THESE EXTRA INGREDIENTS, PROTEINS, AND SILICONES; IN FACT, THEY ARE KNOWN TO DRY OUT AND BREAK DOWN EXTENSIONS OVER TIME BY COATING THE CUTICLE AND CAUSING BUILD UP OVER TIME. THIS MEANS THE HAIR NEEDS TO BE REPLACED MORE OFTEN AND ALSO DOESN'T ALLOW FOR YOUR BEST HAIR DAYS. THIS IS, UNTIL YUMÉ HAIRCARE™ WAS CREATED.
WITH YUMÉ HAIRCARE™, WE HAVE PROVIDED THIS SOLUTION TO CARE FOR EXTENSIONS IN A WHOLE NEW WAY. WE HAVE TAKEN OUT THE NEED TO AID IN NATURAL HAIR PROBLEMS AND SOLELY FOCUS ON THE NEEDS OF EXTENSION HAIR TO GIVE YOU OPTIMAL RESULTS AND LONGEVITY.
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THE WAIT IS OVER.
Yumé Haircare™ can be used on natural hair as well for ultimate moisturizing and optimal health of your hair and scalp, eliminating the need for two hair care products.
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YUMÉ HAIRCARE™ AN EXCLUSIVE EXTENSION HAIRCARE™ LINE;
WHERE YOUR DREAM HAIR FINALLY MEETS ITS DREAM HAIRCARE!
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@YUMEHAIRCARE
